It‘s no work if it‘s fun - as the saying goes. 
And this book was fun: involving 140 artbuyers from Frankfurt, Hamburg, Stuttgart, 
Munich, Dusseldorf on 12 shooting days between August and October 2007.

It was fun to get the people in front of the camera who usually are the driving forces behind it. Their furtive sighs expressing their willingness to do anything for a good shot, despite not having a single decent photo of themselves, sparked the idea behind the whole project.

It was fun to witness astonising transformations. 
Initial timidity gradually being replaced by pride. And, we admit, there were some who started off full of insecurity and whose creative wit and posing skills reached celebrity format.

It was more than fun to work with Sven Jacobsen. 
His reaction was spontaneous enthousiasm when we presented our idea to him.Which wouldn‘t have been obvious. We would like to thank him on behalf of everyone who contributed to the project.

But the fun also makes sense - as the more or less secret message of this book is: 
Art buying is an important discipline. Particularly these days, when everyone is talking of the cost of things when what really counts is efficiency. 

High-quality, professional art buying reinforces the initial idea and saves detours. 
It should be taken seriously.

There are enough good examples of first class art buying. 
Simply look at the pictures on the following pages.

Photographer Sven Jacobsen

Size 320 pages

Processing Hardcover

Format 24 x 30 cm

Language german, english

ISBN 978-3-934687-49-3

Publishing Date 2008